We hold the stock, you make the sale. Approved retailers worldwide sell from our live catalogue while we dispatch direct to their customers, in their name.
Sell genuine Swiss and designer watches without holding inventory or paying upfront. You pay wholesale only after your customer has paid you.
Import the live catalogue into Shopify, WooCommerce, Amazon or your own site - or order manually from the partner portal.
You set the retail price and keep the margin. Wholesale pricing is fixed, transparent and visible on every product before you list it.
Every order ships tracked to your customer in your name, dispatched within 24–48 business hours, unbranded packaging as standard.
Our team builds you a complete, ready-to-sell watch store - catalogue loaded, pricing set, payments connected - so you can start selling without touching a line of code.
Explore the done-for-you storeEvery approved partner starts on standard trade pricing. Volume unlocks Silver automatically, and paid tiers unlock deeper wholesale pricing from day one.
Your customers never see us - they see you, backed by our stock, our logistics and our guarantee.
Every timepiece is 100% authentic, sourced through our established supplier network.
Every watch is covered for two years, handled by us so your customer relationship stays yours.
Fully tracked delivery on every order, with delivery typically within two weeks worldwide.
A clear 14-day returns process on faulty goods with full credit - managed through the partner portal.
Watch dropshipping lets an online retailer sell genuine watches without holding stock or paying upfront. You import our product catalogue into your own store (Shopify, WooCommerce, Amazon or your own site), set your retail price, and when a customer buys, we ship the piece directly to them from our UK dispatch centre in your name. You pay us the wholesale price only after the customer has paid you. There is no minimum order and no inventory risk.
Every timepiece is 100% authentic and sourced through our established supplier network. We carry designer and Swiss brands including TAG Heuer, Gucci, Michael Kors, Hugo Boss, Diesel, Emporio Armani, Tommy Hilfiger, Fossil, Guess, Bulova, Burberry, Tissot, Movado, Seiko, Daniel Wellington, Maserati and Swarovski. Some pieces, particularly premium Swiss watches, may be ex-display or refurbished stock - this is always disclosed on the product page before you import.
None. There is no minimum order, no monthly commitment and no upfront stock purchase. You can start by importing a single piece to test the market, then expand as you learn what sells for your audience. This is the fundamental difference between dropshipping and traditional wholesale.
Partners typically earn 25 - 40% margin at recommended retail price on standard tier, rising to 38% off wholesale for Elite members. On premium brands where our wholesale price sits below current online market retail, partners often earn substantially more than their headline discount. Exact margins are visible per product on the partner catalogue after you sign up.
We ship to the United Kingdom, United States, Australia, Canada, Ireland, United Arab Emirates, Germany, France, Netherlands and New Zealand. Some brands carry regional restrictions - for example, TAG Heuer and Seiko are not available for delivery to the United Kingdom. Restricted pieces are labelled in your catalogue and any order that breaches a restriction is automatically declined before it reaches fulfilment.
Orders leave our German warehouse within 24 to 48 business hours. Delivery typically takes around two weeks door-to-door as branded watches undergo customs processing in most destination countries. Tracking numbers post back to your Shopify store automatically as soon as each parcel ships, so you can set accurate expectations with your own customers.
No. Every parcel ships blind as standard - plain, unbranded packaging with no invoice and no pricing documentation inside. Nothing in the box identifies Swiss Watch Network or reveals what you paid, so as far as your customer is concerned the order came from you. This applies to every order, on every account, at no extra cost.
Once approved, you create a private connector app inside your own Shopify admin (a five-minute guided setup), paste the Client ID and Secret into your partner portal, and your product catalogue is live. Orders from your store flow to our fulfilment automatically. No monthly Shopify app fees, no plugins, no code.
Standard partnership is free - no monthly fee, no application charge. Optional paid memberships (Pro at £99/month, Elite at £299/month) unlock deeper wholesale pricing without waiting for volume-based tier progression. Elite members also get first pick of new inventory drops.
Orders you receive from your customers are batched into a single daily invoice. You pay securely by card (Visa, Mastercard, Apple Pay, Google Pay) or by SWIFT wire transfer to our UAE business account. Once payment is confirmed, orders are released to fulfilment immediately.
We handle authentic-goods returns under our supplier terms. Refunds flow through the same channel as the original payment. Contact info@swisswatchnetwork.com with the SWN reference number and we will process the return under our standard policy.
Tell us where you sell and we’ll review your application. Approval typically follows within one business day.