Authentic TAG Heuer timepieces at trade pricing, shipped directly to your customer under your brand. Carrera, Aquaracer, Formula 1, Monaco and Link collections available.
TAG Heuer is one of the most searched Swiss watch brands online, with strong demand across resale marketplaces and independent watch specialists. Our stock includes ex-display and refurbished pieces at prices meaningfully below authorised retail - giving you room to compete on price while still selling genuine, guaranteed timepieces. Every piece is inspected, guaranteed working, and disclosed transparently to your customer at point of sale.
Wholesale pricing. TAG Heuer wholesale prices in our catalogue run from around £287 for the Formula 1 range through to £16,000+ for the Carrera Chronograph Tourbillon. Most Carrera and Aquaracer references sit in the £600-£1,500 wholesale bracket.
Ideal partners. Independent jewellers, watch specialists, luxury lifestyle retailers, and reseller-focused e-commerce brands looking to add authenticated Swiss watches to their catalogue without the capital tie-up of buying stock.
Yes. Our partner programme is open to any legitimate e-commerce retailer with a Shopify store or equivalent. We do not require a physical shop, a jewellery-industry background, or authorised dealer status.
100% authentic. All pieces are guaranteed genuine and inspected before dispatch. Most are ex-display, some are refurbished. The condition status is always disclosed on the product page and in the description that gets imported to your store.
None. Import a single Carrera or Formula 1 to your store as a test, or bulk-import the whole TAG Heuer catalogue in one click. You only pay us after your customer has paid you.
TAG Heuer is currently restricted for delivery to the UK due to distributor agreements. Orders to UK customers are automatically declined before dispatch. All other markets are available.
Apply for a Swiss Watch Network trade account. Approval usually within one business day.
Apply for a trade account